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This website essencehomesltd.co.uk had the following in the homepage, "EssenceHomes has 45 years of experience in the building industry around Cambridge, Newmarket and Ely." Our analyzers analyzed that the webpage stated " We are a family company who pride ourselves on our professional and friendly service." The Website also stated " We have experience in all areas of building and construction from extensions, renovation, groundworks, new builds and all property maintenance. Bull; New Build Self Build Extensions. Bull; Groundworks Renovations. Bull; Property Maintenance Insurance Work. Bull; Kitchens and Bathrooms." The website's header had ely as the most important search term. It was followed by cambridge, newmarket, and building which isn't as highly ranked as ely. The next words they used was construction. renovation was also included but could not be understood by search parsers.